Privacy policy
PRIVACY POLICY
Last updated: 17 July 2026
SUPERLIGA LTD, trading as MySocksLab, operates this store and website at mysockslab.com, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services").
mysockslab.com is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, store and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.
Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live and as permitted or required by applicable law:
Contact details, including your name, address, billing address, shipping address, phone number and email address.
Financial information, including payment method, billing information, transaction details, payment confirmation and other payment-related information. Complete payment card information is generally collected and processed directly by Shopify and authorised payment service providers, and we do not normally receive or store complete payment card numbers.
Account information, including your username, password, security questions, preferences and settings.
Transaction information, including the items you view, put in your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.
Personalisation information, including the name, initials, number, club name, short message or other wording that you provide for your personalised product. We may also process your selected sock size, sock colour, text colour, text placement and other product options.
For team, club, business or custom logo orders, personalisation information may also include logos, images, artwork, design files, brand names and other content submitted for production.
Communications with us, including the information you include in communications with us, for example when sending a customer support inquiry, providing production instructions or discussing a personalised design.
Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you, including when you create an account, visit or use the Services, place an order, submit personalisation information, communicate with us or otherwise provide us with your personal information;
Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies;
From our service providers, including when we engage them to provide technology, payment processing, manufacturing, fulfilment, shipping, analytics or other services and when they collect or process your personal information on our behalf;
From our partners or other third parties;
From another person, organisation, sports team, club or business that places an order on your behalf or provides personalisation information relating to you.
Personal Information Included in Your Design
If your personalised design contains the name, initials, number, logo or other personal information of another person, you confirm that you are authorised to provide that information to us for the purpose of producing and fulfilling the personalised order.
Please provide only the information reasonably necessary to personalise the product.
You should not include sensitive personal information in personalised wording, logos, artwork or other design files.
Sensitive personal information may include information about health, racial or ethnic origin, religion, political opinions, trade union membership, sexual orientation, biometric data or other specially protected information.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor and Improve the Services
We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges where applicable, enable you to post reviews and create a customised shopping experience, such as recommending products related to your purchases.
For personalised orders, we use the information you provide to prepare your design, create manufacturing instructions, manufacture the socks, perform quality control, package the products and fulfil your order.
Personalisation information may also be used to provide customer support, clarify production details, resolve order-related problems and, where applicable, assist with a repeat order requested by you.
This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising
Where permitted by applicable law, we may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail, and showing you online advertisements for products or services on the Services or other websites.
This may include advertising based on items you previously purchased, added to your cart or viewed on the Services.
Where consent is required by law, we will use personal information for non-essential marketing, analytics or personalised advertising only after obtaining your consent.
You may withdraw your consent or unsubscribe from promotional communications at any time.
Security and Fraud Prevention
We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services.
If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You
We use your personal information to provide customer support, respond to your requests, provide effective services and maintain our business relationship with you.
For personalised orders, we may contact you to clarify the wording, colour, size, placement, logo, artwork or other production details before manufacturing begins.
Legal Reasons
We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.
Legal Bases for Processing
If you are located in the European Economic Area or the United Kingdom, we process your personal information under one or more of the following legal bases:
Performance of a contract. We process information when necessary to process payment, create and manufacture your personalised product, fulfil and deliver your order and provide order-related customer support.
Legal obligations. We process information where necessary to comply with applicable tax, accounting, consumer protection and other legal requirements.
Legitimate interests. We may process information for legitimate business purposes, including protecting the Services, preventing fraud, improving our products, maintaining appropriate business records and providing effective customer support, provided that these interests are not overridden by your rights and freedoms.
Consent. Where required by law, we rely on your consent for marketing communications, non-essential cookies, analytics and personalised advertising. You may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.
Such circumstances may include:
With Shopify, vendors and other third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping;
With our manufacturing and fulfilment partners where necessary to produce and complete your personalised order.
Information provided to manufacturing partners may include your selected size, sock colour, text colour, personalised wording, initials, number, text placement, logo, artwork, quantity and other production instructions.
We provide our manufacturing and fulfilment partners only with the information reasonably necessary to manufacture and complete your order. They do not normally need or receive your complete payment information;
With business and marketing partners to provide marketing services and advertise to you.
For example, we may use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites.
Our business and marketing partners will use your information in accordance with their own privacy notices.
Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising and marketing based on your online activity with different merchants and websites;
When you direct or request us, or otherwise consent to our disclosure of certain information to third parties, such as when information is required to ship products or when you use social media widgets or login integrations;
With our affiliates or otherwise within our corporate group;
In connection with a business transaction such as a merger, acquisition, sale of assets, restructuring or bankruptcy;
To comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests;
To enforce applicable Terms of Service or policies and protect or defend the Services, our rights and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.
Information you submit to the Services will be transmitted to and shared with Shopify and authorised third parties that may be located in countries other than where you reside, in order to provide, secure and improve the Services.
In addition, to help protect, grow and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify.
To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify.
In these circumstances, Shopify may be responsible for processing your personal information, including responding to requests to exercise your rights over the use of your personal information for these purposes.
To learn more about how Shopify uses your personal information and the rights you may have, visit the Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/consumers
Depending on where you live, you may exercise certain rights relating to personal information processed by Shopify through the Shopify Privacy Portal:
https://privacy.shopify.com/en
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties.
If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information found on them.
Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may be viewable by other users of the Services or users of those third-party platforms.
Our inclusion of third-party links does not, by itself, imply endorsement of the content on those platforms or their owners or operators, except as otherwise disclosed on the Services.
Children's Data
The Services are intended for use by adults and are not directed to children.
We do not knowingly allow children to create customer accounts or make purchases without the involvement of a parent, guardian or other authorised adult.
A parent, guardian or authorised adult may purchase a personalised product for a child and provide limited personalisation information, such as the child’s first name, initials, sports number, club name or short wording required for the product.
We process this information only as reasonably necessary to manufacture and fulfil the order, provide customer support, resolve order-related issues and comply with applicable legal obligations.
Please do not provide any additional personal information about a child that is not necessary to personalise and fulfil the order.
If you are a parent or guardian and believe that a child has provided us with personal information without appropriate authorisation, you may contact us using the details below to request that we review and, where appropriate and legally permitted, delete the information.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms are defined under applicable law, personal information belonging to individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security.
In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured communication channels to send sensitive or confidential information.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, fulfil an order, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.
Personalisation details, design files and production information are retained only for as long as reasonably necessary to:
Manufacture and fulfil your order;
Provide customer support;
Resolve complaints, production problems or legal claims;
Comply with tax, accounting and other legal obligations;
Maintain appropriate business records;
Assist with a repeat order requested by you.
You may contact us to request deletion of personalisation information or design files, subject to any information that we are legally required or permitted to retain.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.
These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
Right to Access or Know
You may have the right to request access to personal information that we hold about you.
Right to Delete
You may have the right to request that we delete personal information we maintain about you.
This right may not apply where we are legally required or permitted to retain the information for accounting, tax, fraud-prevention, contractual, dispute-resolution or other lawful purposes.
Right to Correct
You may have the right to request that we correct inaccurate or incomplete personal information that we maintain about you.
Right of Portability
You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and subject to applicable exceptions.
Managing Communication Preferences
We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails.
If you opt out, we may still send you non-promotional emails, such as messages relating to your account, orders, payments, production, shipping or customer support.
Additional Rights for UK and EEA Residents
If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations provided by applicable law, you may exercise the following rights in addition to those outlined above:
Objection to Processing and Restriction of Processing
You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent
Where we rely on consent to process your personal information, you have the right to withdraw your consent.
If you withdraw consent, this will not affect the lawfulness of processing based on your consent before it was withdrawn.
Exercising Your Rights
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below.
To learn more about how Shopify uses your personal information and the rights you may have, including rights relating to data processed by Shopify, visit:
https://privacy.shopify.com/en
We will not discriminate against you for exercising any of these rights.
We may need to verify your identity before processing a request, as permitted or required under applicable law.
In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf.
Before accepting such a request, we may require the agent to provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us.
We will respond to your request within the period required by applicable law.
Complaints
If you have a complaint about how we process your personal information, please contact us using the contact details provided below.
Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data-protection supervisory authority.
If you are located in Bulgaria, you have the right to lodge a complaint with:
Commission for Personal Data Protection of the Republic of Bulgaria
Address:
2 Prof. Tsvetan Lazarov Blvd.
1592 Sofia
Bulgaria
Website:
https://cpdp.bg/en/
International Transfers
Please note that we, Shopify and our authorised service providers may transfer, store and process personal information outside the country in which you live.
If we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent UK authority, unless the information is transferred to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons.
We will post the revised Privacy Policy on this website, update the "Last updated" date and provide additional notice where required by applicable law.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights available to you, please contact us:
Data Controller:
SUPERLIGA LTD
trading as MySocksLab
Telephone:
+359 87 744 8850
Email:
office@superliga.bg
Business correspondence address:
Burgas
z.k. Zornitsa
Perla Complex
Block 3
8018 Burgas
Bulgaria
For the purposes of applicable data-protection laws, the person or entity identified above is the controller of your personal information.